{"id":1955,"date":"2026-06-04T11:02:36","date_gmt":"2026-06-04T11:02:36","guid":{"rendered":"https:\/\/execor.vamtam.com\/?p=1955"},"modified":"2026-06-04T11:02:36","modified_gmt":"2026-06-04T11:02:36","slug":"kako-smo-pomogli-regionalnom-maloprodajnom-brendu-da-poveca-prodaju-za-45-u-crnoj-gori","status":"publish","type":"post","link":"https:\/\/eosmne.me\/en\/kako-smo-pomogli-regionalnom-maloprodajnom-brendu-da-poveca-prodaju-za-45-u-crnoj-gori\/","title":{"rendered":"Kako smo pomogli regionalnom maloprodajnom brendu da pove\u0107a prodaju za 45% u Crnoj Gori"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1955\" class=\"elementor elementor-1955\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d05f93f e-flex e-con-boxed e-con e-parent\" data-id=\"6d05f93f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77742468 e-con-full e-flex e-con e-child\" data-id=\"77742468\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f09b16b e-con-full e-flex e-con e-child\" data-id=\"1f09b16b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231c9d3b e-con-full e-flex e-con e-child\" data-id=\"231c9d3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-7128a40a elementor-widget elementor-widget-text-editor\" data-id=\"7128a40a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"8\">U sektoru maloprodaje (retail), profitne mar\u017ee su pod stalnim pritiskom. Pove\u0107anje tro\u0161kova zakupa poslovnih prostora, rast zarada i sve o\u0161trija konkurencija tjeraju vlasnike brendova da se bore za svakog kupca. Mnogi menad\u017eeri vjeruju da je jedini na\u010din za rast prodaje agresivan marketing ili konstantno spu\u0161tanje cijena kroz akcije koje, na duge staze, uni\u0161tavaju profitabilnost kompanije.<\/p><p data-path-to-node=\"9\">Me\u0111utim, stvarni, odr\u017eivi rast ne dolazi iz pukog tro\u0161enja na reklame \u2014 on dolazi iznutra, kroz <b data-path-to-node=\"9\" data-index-in-node=\"96\">matemati\u010dki precizno upravljanje finansijama i optimizaciju operativnih procesa<\/b>.<\/p><p data-path-to-node=\"10\">U ovoj studiji slu\u010daja otkrivamo kako je na\u0161 tim u agenciji EOS pomogao poznatom maloprodajnom brendu sa nekoliko prodajnih objekata na primorju i u Podgorici da za samo 12 mjeseci <b data-path-to-node=\"10\" data-index-in-node=\"181\">pove\u0107a ukupnu prodaju za 45%<\/b>, istovremeno podi\u017eu\u0107i neto profitnu mar\u017eu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4d85ff elementor-widget elementor-widget-heading\" data-id=\"5e4d85ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Izazov: Zarobljeni kapital u zalihama i nejasne mar\u017ee<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1e5ab759 elementor-widget elementor-widget-text-editor\" data-id=\"1e5ab759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"13\">Kada je klijent stupio u kontakt sa nama po\u010detkom pro\u0161le godine, na papiru je sve izgledalo funkcionalno: radnje su bile posje\u0107ene, roba je uvo\u017eena redovno, a prometi su bili stabilni. Me\u0111utim, stvarna slika na bankovnom ra\u010dunu bila je druga\u010dija. Klijent se konstantno suo\u010davao sa nedostatkom likvidnosti (cash flow) za nabavku novih kolekcija.<\/p><p data-path-to-node=\"14\">Nakon detaljnog inicijalnog skeniranja poslovanja, uo\u010dili smo tri klju\u010dna problema:<\/p><ol start=\"1\" data-path-to-node=\"15\"><li><p data-path-to-node=\"15,0,0\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\">&#8220;Mrtve zalihe&#8221;:<\/b> Preko 35% kapitala bilo je zarobljeno u robi koja je stajala u magacinima du\u017ee od devet mjeseci.<\/p><\/li><li><p data-path-to-node=\"15,1,0\"><b data-path-to-node=\"15,1,0\" data-index-in-node=\"0\">Pogre\u0161na kalkulacija cijena:<\/b> Tro\u0161kovi logistike, uvoza, carina i lokalnih taksi nisu bili pravilno raspore\u0111eni po artiklima, zbog \u010dega su neki od najprodavanijih proizvoda zapravo donosili gubitak.<\/p><\/li><li><p data-path-to-node=\"15,2,0\"><b data-path-to-node=\"15,2,0\" data-index-in-node=\"0\">Nepovezanost sistema:<\/b> Podaci iz maloprodajnih fiskalnih kasa nisu bili sinhronizovani sa centralnim knjigovodstvom u realnom vremenu, \u0161to je onemogu\u0107avalo brzo dono\u0161enje menad\u017eerskih odluka.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91956f8 elementor-widget elementor-widget-heading\" data-id=\"91956f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategija: Implementacija EOS modela u 3 koraka<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f0dbe79 elementor-widget elementor-widget-text-editor\" data-id=\"f0dbe79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"18\">Na\u0161 cilj nije bio samo da &#8220;sredimo papire&#8221;, ve\u0107 da transformi\u0161emo na\u010din na koji kompanija donosi odluke o novcu i zalihama.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12469a64 elementor-widget elementor-widget-heading\" data-id=\"12469a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rezultat: Rast koji se vidi na ra\u010dunu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2055989 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2055989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37\" height=\"34\" viewbox=\"0 0 37 34\"><g fill=\"none\" fill-rule=\"evenodd\"><circle fill=\"#F2F5F1\" cx=\"17\" cy=\"17\" r=\"11.33\"><\/circle><g fill=\"#1F6E69\"><path d=\"M16.84 34c-5.3 0-10.3-2.52-13.47-6.8a17.13 17.13 0 0 1-2.7-14.97A16.93 16.93 0 0 1 10.94 1.08a16.69 16.69 0 0 1 14.99 1.6c.18.11.3.29.36.5a.78.78 0 0 1-.6.94c-.2.04-.42 0-.6-.13a15.17 15.17 0 0 0-12.92-1.7 15.37 15.37 0 0 0-9.53 8.99 15.6 15.6 0 0 0 .8 13.15 15.19 15.19 0 0 0 23.17 4.49A15.51 15.51 0 0 0 32.13 17v-1.55a.78.78 0 0 1 .69-.85c.42-.04.8.27.84.7V17c0 4.5-1.77 8.83-4.93 12.02A16.74 16.74 0 0 1 16.84 34Z\"><\/path><path d=\"M19.14 20.48c-.2 0-.4-.09-.54-.23l-6.88-6.96c-.3-.3-.3-.8 0-1.1.3-.3.78-.3 1.08 0l6.34 6.36 16.3-16.39c.29-.3.78-.3 1.08 0 .3.3.3.8 0 1.1l-16.83 17a.76.76 0 0 1-.55.22Z\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Kombinacija finansijske discipline, digitalizacije procesa i pametnog upravljanja zalihama donijela je mjerljive rezultate br\u017ee nego \u0161to je klijent o\u010dekivao:<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-155f3247 e-con-full e-flex e-con e-child\" data-id=\"155f3247\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3dfc3eb1 elementor-invisible e-con-full e-flex e-con e-child\" data-id=\"3dfc3eb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6ce28661 e-con-full e-flex e-con e-child\" data-id=\"6ce28661\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2394830f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2394830f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">45%<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5980bdb2 e-con-full e-flex e-con e-child\" data-id=\"5980bdb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f3aad elementor-widget elementor-widget-heading\" data-id=\"5f3aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Ukupni promet (prodaja)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79531d8a elementor-widget elementor-widget-heading\" data-id=\"79531d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Nakon 12 mjeseci<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e9e8533 elementor-invisible e-con-full e-flex e-con e-child\" data-id=\"4e9e8533\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;animation_delay&quot;:50}\">\n\t\t<div class=\"elementor-element elementor-element-fa62b1c e-con-full e-flex e-con e-child\" data-id=\"fa62b1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76490891 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"76490891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">4.4x<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4864174e e-con-full e-flex e-con e-child\" data-id=\"4864174e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52904ae6 elementor-widget elementor-widget-heading\" data-id=\"52904ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Koeficijent obrta zaliha<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352c09be elementor-widget elementor-widget-heading\" data-id=\"352c09be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Nakon 12 mjeseci<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59a489ea elementor-invisible e-con-full e-flex e-con e-child\" data-id=\"59a489ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-2d5da69a e-con-full e-flex e-con e-child\" data-id=\"2d5da69a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5b967 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8e5b967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">14%<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dc1c411 e-con-full e-flex e-con e-child\" data-id=\"3dc1c411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3cf907 elementor-widget elementor-widget-heading\" data-id=\"3e3cf907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Neto profitna mar\u017ea<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540d29a5 elementor-widget elementor-widget-heading\" data-id=\"540d29a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Nakon 12 mjeseci<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59b3b73a elementor-invisible e-con-full e-flex e-con e-child\" data-id=\"59b3b73a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;animation_delay&quot;:150}\">\n\t\t<div class=\"elementor-element elementor-element-499f66af e-con-full e-flex e-con e-child\" data-id=\"499f66af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2feec7b4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2feec7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">isti dan<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-756d8bb8 e-con-full e-flex e-con e-child\" data-id=\"756d8bb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b4669 elementor-widget elementor-widget-heading\" data-id=\"41b4669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Vrijeme dono\u0161enja odluka<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72411c6f elementor-widget elementor-widget-heading\" data-id=\"72411c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Nakon 12 mjeseci<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f691b7 elementor-invisible e-con-full animated-fast e-flex e-con e-child\" data-id=\"4f691b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b547dc7 elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6b547dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nazovite nas za besplatne konsultacije<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3792a09f vamtam-icon-pos-row-reverse elementor-widget elementor-widget-button\" data-id=\"3792a09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/eosmne.me\/en\/besplatne-konsultacije\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zaka\u017eite konsultacije<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f257e5 elementor-widget elementor-widget-heading\" data-id=\"8f257e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Korak 1: Finansijski kontroling i \u010di\u0161\u0107enje zaliha<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3a4cc8ef elementor-widget elementor-widget-text-editor\" data-id=\"3a4cc8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"20\">Prvi korak bio je uvo\u0111enje preciznog finansijskog kontrolinga. Razvili smo model koji analizira profitabilnost po kvadratnom metru svakog prodajnog objekta i po svakoj kategoriji proizvoda. Identifikovali smo artikle koji imaju brzu cirkulaciju (tzv. <i data-path-to-node=\"20\" data-index-in-node=\"251\">high-turnover<\/i> roba) i pokrenuli agresivnu, ali kontrolisanu strategiju likvidacije starih zaliha. Oslobo\u0111eni gotovinski tok (cash flow) momentalno je preusmjeren u nabavku najtra\u017eenijih artikala.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705ab18 elementor-widget elementor-widget-heading\" data-id=\"705ab18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Korak 2: Automatizacija i pra\u0107enje u realnom vremenu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-bf240b1 elementor-widget elementor-widget-text-editor\" data-id=\"bf240b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"22\">Ukinuli smo ru\u010dne izvje\u0161taje i uveli potpunu softversku integraciju izme\u0111u prodavnica i na\u0161eg ra\u010dunovodstvenog sistema. Menad\u017ement je po prvi put dobio mogu\u0107nost da svakog dana u 17:00 \u010dasova vidi ta\u010dan presjek mar\u017ei, tro\u0161kova i neto dobiti za taj dan. To im je omogu\u0107ilo da reaguju momentalno \u2014 ako neki artikl ne bilje\u017ei o\u010dekivanu prodaju u Budvi, sistem bi predlo\u017eio internu preraspodjelu u Podgoricu, gdje je potra\u017enja za tim modelom bila ve\u0107a, \u010dime su izbjegnuti nepotrebni popusti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-083d6b2 elementor-widget elementor-widget-heading\" data-id=\"083d6b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Korak 3: Poreska optimizacija uvoza i distribucije<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9e5c030 elementor-widget elementor-widget-text-editor\" data-id=\"9e5c030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"24\">Kao agencija koja insistira na proaktivnom poreskom konsaltingu, analizirali smo kompletne uvozne procedure klijenta. Kroz zakonite izmjene u strukturi unutra\u0161nje logistike i pravilno kori\u0161\u0107enje poreskih kredita i olak\u0161ica za reinvestiranu dobit, smanjili smo poreski pritisak na teku\u0107e poslovanje. Svaki sa\u010duvani euro od poreza direktno je ulo\u017een u unapre\u0111enje korisni\u010dkog iskustva i obuku prodajnog osoblja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a84216 elementor-widget elementor-widget-heading\" data-id=\"2a84216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lekcija za va\u0161 biznis: Brojevi ne la\u017eu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-026013d elementor-widget elementor-widget-text-editor\" data-id=\"026013d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"32\">Ova studija slu\u010daja dokazuje da iza svakog uspje\u0161nog prodajnog rezultata stoji stabilna finansijska arhitektura. Maloprodaja u Crnoj Gori u 2026. godini ne trpi naga\u0111anja. Ako va\u0161i ra\u010dunovodstveni podaci slu\u017ee samo za pla\u0107anje poreza dr\u017eavi, a ne za dono\u0161enje poslovnih odluka, gubite ogroman dio profita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de8baa elementor-widget elementor-widget-heading\" data-id=\"1de8baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u017delite li da optimizujemo va\u0161e poslovanje i prona\u0111emo skriveni potencijal za rast u va\u0161im bilansima?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-d83b1a0 elementor-widget elementor-widget-text-editor\" data-id=\"d83b1a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"24\"><a href=\"https:\/\/eosmne.me\/en\/kontaktirajte-nas\/\">Kontaktirajte EOS tim jo\u0161 danas i zaka\u017eite detaljnu finansijsku analizu va\u0161eg preduze\u0107a.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Saznajte kako je jedan maloprodajni brend u Crnoj Gori, kroz transformaciju finansijskog upravljanja, optimizaciju zaliha i eliminaciju skrivenih poreskih rizika, ostvario rast prodaje od 45% za samo 12 mjeseci. Kompletan vodi\u010d kroz na\u0161u studiju slu\u010daja.<\/p>","protected":false},"author":1,"featured_media":1949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[37,40,42,41,39],"class_list":["post-1955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finansije-porezi","category-poslovni-savjeti-menadzment","tag-finansijski-kontroling","tag-maloprodaja-crna-gora","tag-optimizacija-poslovanja","tag-povecanje-prodaje","tag-studija-slucaja"],"_links":{"self":[{"href":"https:\/\/eosmne.me\/en\/wp-json\/wp\/v2\/posts\/1955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eosmne.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eosmne.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eosmne.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eosmne.me\/en\/wp-json\/wp\/v2\/comments?post=1955"}],"version-history":[{"count":4,"href":"https:\/\/eosmne.me\/en\/wp-json\/wp\/v2\/posts\/1955\/revisions"}],"predecessor-version":[{"id":987915,"href":"https:\/\/eosmne.me\/en\/wp-json\/wp\/v2\/posts\/1955\/revisions\/987915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eosmne.me\/en\/wp-json\/wp\/v2\/media\/1949"}],"wp:attachment":[{"href":"https:\/\/eosmne.me\/en\/wp-json\/wp\/v2\/media?parent=1955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eosmne.me\/en\/wp-json\/wp\/v2\/categories?post=1955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eosmne.me\/en\/wp-json\/wp\/v2\/tags?post=1955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}